The Uses and Gratifications theory has beendebated as to its accuracy and relevance in evaluating an audience'sutilization ofmass media.5 However, many media scholars and economists continue to contend that the Uses and Gratifications theory is a legitimate vehicle for assessing user activity in different media, including modemmedia. 3. Uses and gratifications theory. The U&G theory has been found to be versatile and viable in the journalism and mass communication domains, and thus, it can potentially be extended to the travel and tourism area. This section reviews the U&G theory, discussing why it is appropriate for application to smartphone use in the study of travel and Uses and gratifications (U&G) theory has been traditionally adopted to study and explain the socio-psychological motives for and gratifications of social media use and their subsequent impacts on the attitude and behavior of users (Park et al., 2009, Raacke and Bonds-Raacke, 2008, Wang et al., 2012). Given that birdwatching and conservation Several studies have applied uses and gratifications to explain Internet usage. Like Bandura's social-cognitive theory, the uses and gratifications framework explains media use in terms of expected positive outcomes, or gratifications. Uses and gratifications theory is an old communication theory that has found new uses in the study of social media (Musa, Azmi & Ismail, 2015). It is a user/audience-centred theory expanded by Dịch Vụ Hỗ Trợ Vay Tiền Nhanh 1s.

uses and gratification theory explained